Exponential perspectives.

Atle, an investment management company, is committed to delivering strong, repeatable returns by fostering an environment where outstanding portfolio managers can thrive. Their belief in creating sustained success is symbolised by a subtle 8% upward angle in their new logotype, designed to reflect their focus on long-term growth.

Cover image

To embody Atle’s vision of empowering portfolio managers to pursue their strategies freely while achieving exponential results, I developed a comprehensive brand identity. This included a refined logotype and a cohesive brand identity set in Neue Haas Grotesk, alongside employee photography and a new website.

Client
Atle

Year
2021–2023

Deliverables
Art Direction
Brand Identity
Brand Strategy
Copywriting
Digital Design
Logo Design
Photography

Sector
Finance

Portraits
Richard Ortega

Motion Design
Mitchell Gillies

Typefaces
Neue Haas Grotesk