Positively better and better.

Positive psychology practise Better & Better wanted to bring a fresh perspective to the space of psychology and self-help.

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To celebrate this we decided on a design that avoids clichés. The solution centred on creating a bold and straightforward visual identity, focusing on the name in a positive yellow against a neutral grey. This visual metaphor conveys the practice’s transformative impact on its clients’ lives.

The final delivery included naming, identity, website, and social media.

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Portrait by Viktor Gårdsäter.

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Client
Better & Better

Year
2018

Deliverables

Art Direction
Brand Identity
Brand Strategy
Copywriting
Digital Design
Logo Design
Naming
Photography

Sector
Self-help

Portraits
Viktor Gårdsäter

Typefaces
Franklin Gothic Condensed