Positively better and better.
Positive psychology practise Better & Better wanted to bring a fresh perspective to the space of psychology and self-help.
To celebrate this we decided on a design that avoids clichés. The solution centred on creating a bold and straightforward visual identity, focusing on the name in a positive yellow against a neutral grey. This visual metaphor conveys the practice’s transformative impact on its clients’ lives.
The final delivery included naming, identity, website, and social media.
Portrait by Viktor Gårdsäter.
Client
Better & Better
Year
2018
Deliverables
Art Direction
Brand Identity
Brand Strategy
Copywriting
Digital Design
Logo Design
Naming
Photography
Sector
Self-help
Portraits
Viktor Gårdsäter
Typefaces
Franklin Gothic Condensed