Fashion fit for life.
I helped Lynxeye manifest Kappahl’s new strategic direction with a revamped logo and a custom typeface, Kappahl Type. Kappahl’s confident expression in the 1970s was a source of inspiration for a round, geometric style that will not go unnoticed.
Photography by Patrik Lindell.
Commissioned by Lynxeye I created a custom typeface for leading fashion company Kappahl to express their new direction and brand identity. The typeface, Kappahl Type, embodies their purpose of celebrating diversity in everyday life. Kappahl Type was born out of Kappahl’s visual heritage and early idiosyncratic geometric sans serifs like Rudolf Koch’s Kabel. It comes in two styles, Headline and Text, with two accompanying weights Bold and Regular.
Agency
Lynxeye
Year
2021–2022
Deliverables
Logo Design
Type Design
Sector
Fashion Retail
Executive Creative Director
Carl Johan Näs
Type Mastering
Letters From Sweden