A future-proof identity.
I helped Lynxeye with creating a new brand experience for Sandvik Coromant. The new Sandvik Coromant logotype represents both its heritage and the relationship with Sandvik Group. It is designed to reach present and potential customers in an efficient way, no matter where it is displayed.
All imagery courtesy of Lynxeye.
Sandvik Coromant also needed a brand symbol that would work well for marking the products in its extensive portfolio. We created a new symbol that manifests the precision, expertise, and quality that Sandvik Coromant offers. The symbol has been optimised for versatile use across various touchpoints, seamlessly transitioning from workwear prints to demanding applications such as laser-cutting into drills.
Agency
Lynxeye
Year
2023
Deliverables
Art Direction
Brand Identity
Brand Guidelines
Logo Design
Sector
Industrial Engineering
Executive Creative Director
Carl Johan Näs
Custom Type Design
Letters From Sweden